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Shopify
In 2004, Tobias Lütke, Daniel Weinand, and Scott Lake took to the internet to begin selling snowboarding equipment and opened an online store called Snowdevil. Lütke, a computer programmer, built a custom ecommerce platform for this online store. Two years later in 2006, the platform hosting Snowdevil was launched as Shopify.
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Wix
Wix was founded in 2006 by Avishai Abrahami, Nadav Abrahami and Giora Kaplan. According to the Wix website, the idea was born on the beach while they were building a website to be the basis of another start-up idea. They realized that this would be difficult and then came up with the idea to build a platform for anyone to create there own site without any coding or design skills.
Shopify is nice but I prefer Kmart™.